Head of Design & Web Engineering at Smart Forum

I design & build interfaces that feel clear, fast, and trustworthy.

Designer/UX leader & React-focused web engineer. I lead product design and web engineering teams to ship fast, accessible experiences.

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Cross-functional Team LeadershipProduct ManagementCritical Thinking

Languages: Pashto · English · Urdu

Selected Work

Design System & Web Platform

Unified tokens, components, and docs across apps; sped up delivery and reduced UI defects.

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Onboarding Conversion Uplift

Journey mapping + prototype tests improved completion rates and clarity.

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Real-Time Ops Dashboard

Next.js SSR dashboard with accessible charts and alerting.

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About

I blend research-led UX with front-end engineering to ship measurable outcomes: fewer steps, higher conversion, and happier users. Strong in systems thinking and accessibility.

Experience

Smart Forum

  • Head of Design & Web Engineering — Jun 2025 – Present · Islamabad, Pakistan
  • Frontend Manager — Dec 2021 – Jul 2025
  • Senior User Experience Designer — Aug 2019 – Dec 2021

IRSP – Integrated Regional Support Program

  • Programmer / User Experience Designer — Jan 2017 – Apr 2019 · Mardan, Pakistan
  • Web & Publication Officer — Jan 2012 – Apr 2019
  • IT Administrator — Oct 2010 – Apr 2018
  • IT Incharge — Jan 2016 – Jan 2017

Free and Fair Election Network

  • Coordinator — Feb 2013 – Sep 2013 · Mardan, Pakistan
  • Assistant Coordinator — Feb 2012 – Jan 2013

Contact

Email: xiakhan@gmail.com

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